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AI and Automations: The Future of Web Development for SMEs

3 min read
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Artificial intelligence is no longer just for large companies with massive budgets. Today, any SME can leverage AI tools to create content, automate repetitive tasks and provide better customer service. And the best part: without needing to hire a team of engineers.

How do we use AI in web development?

At Desatranques WEB we integrate AI into practically every phase of a project:

  • Content generation: we create SEO-optimised texts using advanced language models. These aren't generic template texts; each page is written with business-specific context and manually reviewed.
  • Automated audits: our SEO, accessibility and performance audits use AI to analyse hundreds of checkpoints in minutes, not days.
  • Accelerated development: we use AI coding assistants to write, review and refactor code. This lets us deliver projects in days where others take weeks.
  • Smart chatbots: we integrate AI-powered chatbots into our clients' websites to answer frequently asked questions, guide users and capture leads 24/7.

AI doesn't replace the human developer. What it does is eliminate repetitive tasks and allow us to focus on what really matters: strategy, design and user experience. Every line of code and every text goes through human review before publication.

Automations with n8n: connect your website to everything

n8n is a visual automation platform that lets you create workflows without programming. What can be automated?

  • Form notifications: when someone fills out a form on your site, you get a notification on Slack, WhatsApp or by email, with formatted data.
  • CRM synchronisation: leads from the website are automatically created in your CRM (HubSpot, Pipedrive, Notion...).
  • Periodic reports: every week or month, you receive an automatic report with your site's key metrics.
  • Social media posting: when you publish a blog post, it's automatically shared on LinkedIn and Twitter with AI-generated text.
  • Subscription management: when a client subscribes to a maintenance plan, a workflow activates that sets up their account, sends the welcome email and records the payment.

Real example: report automation

One of our most valued services is the monthly maintenance report. Previously, generating it was a manual process that took hours. Today, an n8n workflow:

  1. Queries the update log for each WordPress site
  2. Collects uptime and performance metrics
  3. Generates a DOCX document with custom branding
  4. Sends it by email to the client on the 1st of each month

All automatic. No human intervention. And if there's a special incident, we add it manually to the report before sending.

How much does automation cost?

n8n workflows start from 150 euros per automation. It's an investment that pays for itself in the first month if it saves you hours of manual work. And best of all: once set up, it runs on its own.

For SEO content with AI, we offer packs of 4 to 8 articles from 200 euros. Each article includes keyword research, optimised writing and human review.

Automations and AI Services

Connect your website to the rest of your business. Workflows, chatbots and SEO content with artificial intelligence.

The future is now

SMEs that adopt AI and automations today will have an enormous competitive advantage in the coming years. It's not about replacing people, but about giving them tools to be more productive.

Want to know how AI can help your business? Tell us about your case and we'll propose concrete solutions.