What are cookies?
Cookies are small text files that websites store on the user's device (computer, mobile phone, tablet) when they visit. They are used to remember preferences, analyze site usage and personalize the browsing experience.
In this policy, when we talk about cookies we also include similar technologies that store or read information on your device, such as localStorage and sessionStorage.
There are different types of cookies depending on their purpose: technical cookies are necessary for the proper functioning of the website; analytical cookies allow measuring and analyzing how users use the site; and advertising cookies are used to measure how well ads work or to personalise them. This website only uses advertising cookies to measure whether people who arrive from one of our Google Ads ads end up contacting us or buying, never to show you personalised ads, and only if you accept them.
Technologies used on this site
This website uses its own technical browser storage (localStorage and sessionStorage) for functions you request, such as remembering the visual theme or your choice about cookies; Google Analytics analytics cookies; and Google Ads advertising cookies, which are only set if you accept them in the cookie notice. On the pages with a form (contact and agencies) and, elsewhere on the website, when you open the “Call me back” form, the Cloudflare Turnstile anti-spam service also stores a technical security entry in your browser.
| Name | Type | Provider | Purpose | Duration |
|---|---|---|---|---|
theme | localStorage (technical) | Desatranques WEB | Remember visual theme preference (light/dark) | Permanent (until manually deleted) |
dw-consentimiento | localStorage (technical) | Desatranques WEB | Store your choice about analytics and advertising cookies | 24 months |
dw-interno | localStorage (technical) | Desatranques WEB | Only created when a link with ?interno=1 is opened, which the site owner uses on his own devices; it stops that browser from being measured in Google Analytics | Permanent, until a link with ?interno=0 is opened or the site data is cleared |
hero-video-pausado | localStorage (technical) | Desatranques WEB | Remember whether you paused the home page video | Permanent (until manually deleted) |
dw-chatbot-messages | sessionStorage (technical) | Desatranques WEB | Keep the chat conversation while the tab is open | Until the tab is closed |
cf.turnstile.u | localStorage (technical, security) | Cloudflare (third party) | Protecting the contact, agency and “Call me back” forms against spam and bots (Cloudflare Turnstile); on the contact and agency pages, and when you open “Call me back” | Persistent; Cloudflare does not publish its duration |
_ga | Cookie (analytics) | Google (third party) | Distinguish users | Until your consent expires (24 months at most) * |
_ga_WPQYNYKJ4K | Cookie (analytics) | Google (third party) | Persist session state | Until your consent expires (24 months at most) * |
_gcl_aw | Cookie (advertising) | Google Ireland Limited (third party) | Advertising: measure Google Ads conversions. Stores the click identifier when you arrive from a Google ad | 90 days ** |
_gcl_au | Cookie (advertising) | Google Ireland Limited (third party) | Advertising: measure Google Ads conversions | 90 days at most, and never longer than the time left on your consent ** |
_gcl_ls | localStorage (advertising) | Google Ireland Limited (third party) | Advertising: measure Google Ads conversions | Persistent; this website deletes it if you withdraw your consent to advertising or it expires |
* Google sets a default duration of 2 years for these cookies; this website limits it to the time left on your consent, so they never last longer than your consent does. Your browser may shorten it further (for example, Chrome caps it at 400 days and Safari deletes them after 7 days if you do not come back). More information in Google Analytics cookie usage.
** The Google Ads cookies and storage entry are only created if you accept advertising (and, with it, analytics). Google states that cookies starting with _gcl_ last 90 days (how Google uses cookies). In our tests, _gcl_aw lasted 90 days; Google creates _gcl_au with the duration of the Google Analytics cookies, and this website shortens it to 90 days at most after every page you visit (or to the time left on your consent, if that is shorter). We do not use Google signals or audiences for remarketing: the website blocks those requests even if you accept advertising.
Technical storage
The technical entries in the table (theme, dw-consentimiento, hero-video-pausado and dw-chatbot-messages) are our own, are stored only in your browser and provide functions you request: the visual theme, remembering your choice about cookies, remembering whether you paused the home page video and keeping the chat conversation while the tab is open. Only if you accept analytics cookies, when you click a link to the video call or to contact we also read that conversation to note the click in the copy we keep (see the privacy policy).
In addition, on the pages with a form (contact and agencies) and, elsewhere on the website, when you open the “Call me back” form, Cloudflare Turnstile, the service that protects those forms against spam and bots, stores the cf.turnstile.u entry in your browser. It belongs to a third party (Cloudflare) and is used for security purposes only. More information in the Turnstile privacy notice.
These technical storage technologies do not require user consent under current regulations, as they are strictly necessary to provide a service you request or for its security (protecting the forms).
Web analytics
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, to learn statistically how many people visit the site and which pages they find useful. It is only switched on if you accept it in the cookie notice: until then, the site does not load any Google code or contact Google's servers. You can read how Google uses information from sites that use its services.
Google Analytics 4 does not log or store IP addresses (Google's information). Page addresses are cleaned before being sent: they only carry the page visited and, if present, the campaign parameters (utm_*) and, only if you accept advertising, Google's click identifiers (gclid, gbraid and wbraid); never any other data from the address. The data is kept for 14 months. Google Signals and ad personalisation are always switched off.
Google may process this data in the United States. Those transfers are covered by the European Commission's adequacy decision on the EU-U.S. Data Privacy Framework (Article 45 GDPR; Commission Implementing Decision (EU) 2023/1795, available on EUR-Lex), under which Google LLC is certified (Google's data transfers).
Advertising (Google Ads)
If you accept advertising, we measure whether people who arrive at the site from one of our Google Ads ads end up buying, contacting us or booking a video call. To do this, Google Analytics is linked to the Desatranques WEB Google Ads account, which imports those actions as conversions. That is why advertising works through Google Analytics and only switches on if you also accept analytics: if you only accept advertising, nothing from Google is loaded.
With advertising accepted, Google Ads may use the cookies in the table and, if you arrive from an ad, the click identifier in the address (gclid, gbraid or wbraid), which the site only sends to Google in that case and does not store itself. We do not use this data to show you personalised ads or for remarketing: ad personalisation and Google Signals are switched off. For Google Ads, Google Ireland Limited acts as a data controller (Google's advertising services and their data protection terms); transfers to the United States are covered by the same EU-U.S. Data Privacy Framework as those of Google Analytics.
How to manage cookies
You can configure your browser to block or delete cookies stored on your device. Below are links to cookie management instructions for the main browsers:
To delete the technical localStorage and sessionStorage entries (including the Cloudflare Turnstile one, cf.turnstile.u), you can clear the website's data from your browser settings (usually in the privacy or site storage section). To change your choice about analytics and advertising cookies, use the “Cookie settings” button in the footer or the one in the next section.
Consent
The first time you visit the site, a notice offers you “Accept” and “Reject” for analytics and advertising cookies, on the same level, and “Settings” to choose by purpose: “Analytics” and “Advertising”. Advertising only works together with analytics. No analytics or advertising cookie is set before you accept them, and continuing to browse without answering does not count as accepting: you can use the site without deciding.
Your choice applies to this whole website (desatranquesweb.es), in Spanish and in English, and is stored in this browser: if you visit from another browser or device, you will be asked again. We keep it for 24 months, including if you reject, and we will not ask you again during that time; after that, we will. If the cookies we use or their purposes change, we will update this policy and ask for your choice again; we did so on 22 October 2026, when we added advertising.
You can change your choice at any time with the “Cookie settings” button in the footer or the one below, or by clearing the site's data in your browser. If you reject or withdraw your consent after having accepted, the Google Analytics (_ga*) and Google Ads (_gcl*, including the _gcl_ls entry) cookies for this site are deleted and measurement also stops in any other tabs you have open. If you only withdraw advertising, the Google Ads ones are deleted and, in every tab, no more data for its ads is sent to Google. In addition, the _ga cookie never lasts longer than your consent.
To find out how we process your personal data and how to exercise your rights, please see the privacy policy.
Updates to this policy
DesatranquesWeb reserves the right to modify this cookie policy to adapt it to legislative, jurisprudential changes or changes in the technologies used on the website. Users are recommended to review it periodically to stay informed of any changes.
Last updated: 11 November 2026.